What does performance marketing include?
Performance marketing can include paid ads management, campaign planning, creative testing, offer testing, reporting, optimisation, and improving the path from attention to revenue.
Performance Marketing
Campaigns built to turn attention into revenue.
We help Shopify brands plan, manage, and optimise paid campaigns backed by sharper creative strategy and clearer performance thinking.
◎
Paid Ads Management
Campaign setup, management, and optimisation across channels such as Meta and TikTok, with a focus on profitable acquisition.
✦
Creative Strategy
Hooks, angles, offers, and creative testing frameworks designed to give campaigns better inputs from the start.
↗
Campaign Optimisation
Budget allocation, performance review, reporting, and structured decisions around what to test, improve, scale, or cut.
Why it matters
Most ad accounts do not fail because of one bad setting.
They usually fail because the offer, creative, campaign structure, landing experience, and follow-up systems are not working together. Performance marketing should connect those pieces, not treat ads as a standalone task.
- Clearer campaign structure and testing priorities
- Creative angles built around customer buying triggers
- Reporting that leads to actual next steps
Typical support
- Meta and TikTok campaign management
- Launch and promotional campaign planning
- Ad creative direction and testing roadmaps
- Landing page and offer recommendations
- Performance review and optimisation
Want campaigns with a clearer growth system?
Let’s look at where your paid marketing could work harder.
Share a few details about your brand, current channels, and growth goals. We can then identify whether performance marketing, retention, or a blend of both is the best next move.
Helpful answers
Questions brands often ask
Does Lyons Growth Studio only run ads?
No. The work looks at the wider customer journey too, including campaign messaging, creative, landing pages, eCommerce touchpoints, and retention opportunities.
Is performance marketing suitable for early-stage brands?
It can be, but the best route depends on the store, offer, budget, tracking, and current customer journey. The first step is usually to review what is already in place.